According to the companys patent application, the set-top box is a “media content presentation system” that would select advertisements based on "ambient action" in the room. This may mean seeing more commercials for singles getaways when youre snuggling with a loved one.
Systems like this arent new. In 2008, Comcast proposed a similar patent that would monitor what was happening in a room, and highlight specific ads. Google has also proposed plans for a similar technology.
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